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Eat What? by LumoBridge
Available now
Take a photo of an ingredient list. Eat What? reads it on your device, lets you check the words, and tells you what each ingredient is and why it is used, with the page it came from.
How it works
Point your phone at the ingredient list, or choose a photo you already took. You can also paste the words.
Eat What? shows the words it read. Fix anything that looks wrong first, so every explanation starts from what is printed on your package.
Each ingredient in the guide gets what it is, why it is used, how to say it, and its source. The label saves to My labels.
A real answer
Three of the twelve ingredients on an example label, word for word as Eat What? explains them.
Ingredient text
Almondmilk (filtered water, almonds), cane sugar, cocoa processed with alkali, calcium carbonate, sea salt, potassium citrate, carrageenan, sunflower lecithin, natural flavor, vitamin A palmitate, vitamin D2, d-alpha-tocopherol (natural vitamin E)
The example label. The three marked words are explained here.
Explained as “Cocoa” in the guide
What it is: Ground, roasted cacao beans with most of the fat removed. “Processed with alkali” means treated to be darker and less bitter.
Why it is used: Adds chocolate flavor and color.
Source: FDA · Types of food ingredients
What it is: A thickener extracted from red seaweed.
Why it is used: Thickens and keeps ingredients suspended in plant milks, chocolate milk, ice cream, and deli meats.
Say it: KAIR-uh-GHEE-nun
Source: FDA · Types of food ingredients
Explained as “Ergocalciferol” in the guide
What it is: Vitamin D2, a plant and fungus form of vitamin D, often made from yeast or mushrooms.
Why it is used: Adds vitamin D, often chosen for vegan products.
Also included
Every ingredient shows the job it does in food. Every label you check adds to your dashboard.
See the role each ingredient plays: sweetness, texture, flavor, freshness, and more. Tap a role to see which ingredients do that job.
Your dashboard adds up every label you saved: how many ingredients, and the roles they play across everything you buy.
See which saved labels match the allergies and diets you chose, including “Contains” and “May contain” lines, and which names to confirm.
A role is what an ingredient usually does in food, not an amount or a health score. Findings point out what to check. They never say a food is safe. Screens show sample labels.
Read aloud
Use Listen to this label to hear the whole ingredient list. Tap Hear it to learn how to say a name, or Explain it to hear what one ingredient is.
Eat What? uses your device's own voice, and you can turn on larger text in Settings.
Your food concerns
Choose what Eat What? should point out. It looks for those names in the words you checked, including the package's “Contains” line.
Choose one to see what Eat What? would point out on the sample label.
Sample label
Ingredients: whole grain oats, peanut butter, brown sugar, peanuts, sunflower oil, whey, salt, natural flavor.
Contains: peanuts.
May contain or shared facility: milk.
It can miss an ingredient, so no match does not mean a food is safe or free of an allergen. Always read the package.
The ingredient guide
The guide groups ingredients by the job they do in food, such as sweetness, texture, flavor, color, and freshness. Each one links to the page it came from, most often the FDA, USDA, or NIH.
If a word is not in the guide, Eat What? says so and helps you look it up in public sources. It does not make up a meaning for a word it has not checked.
When a photo is not clear
Eat What? checks what it read. If something looks off, it tells you what to change.
“Tilt the package away from the light, then take the photo again.”
“Turn the package and snap the next part.”
“Move in so the ingredients fill the screen, with every line showing.”
My labels
Every label you check saves to My labels on your device, so you can find that cereal again next week. Back them up to a file, or delete them all from Settings.
Good to know
Price and availability
Available now on the web, in your browser on your phone or computer. $29.99 a year, renewing every year until you cancel. You will see the terms before you pay.
App Store and Google Play versions: coming soon.
Common questions
Eat What? costs $29.99 a year. The plan renews every year until you cancel. You will see the terms before you pay.
No. Eat What? explains what each ingredient is and why it is used. It does not tell you whether a food is safe for you, and it is not medical, allergy, or dietary advice. Always check the package itself.
No. Eat What? reads the photo in your browser, on your device. Your photos and saved labels stay on your device unless you choose to share them.
Yes, after your first scan. Eat What? keeps its pages and reading files in your browser, so a weak signal in the store does not stop a scan. Add it to your home screen from your browser to keep it one tap away.
English ingredient lists for now. If a photo is unclear or cut off, Eat What? asks for another photo, or you can type the words.
All your saved labels in one place: how many you saved, which ones need a second look for the allergies and diets you chose, any “Contains” or “May contain” lines that name them, your favorites, and the roles of all their ingredients. It points out what to check. It never says a food is safe.
Not yet. Eat What? is available now as a web app: open eatwhat.lumobridge.com in Safari or Chrome on your phone, tablet, or computer, with nothing to download. App Store and Google Play versions are coming soon.
Now. Eat What? runs in your web browser on your phone or computer. Get it at eatwhat.lumobridge.com for $29.99 a year.
